Games are both a media form and a cultural product. They tell the stories in and about our society. Games can be equal parts pastime and formative experiences. At a national level, it is therefore important to understand games as both a cultural form and a leisure activity. We need the conversation about games to be nuanced in order to have a considered and reflective approach to the role games play in our society and in the everyday lives of Danes.

The study was commissioned by the Danish Producers’ Association and conducted by Seismonaut.