Lifting the Danish industry onto a global market.
The Danish delegation to gamescom
Gamescom, held annually in Cologne, Germany, is the world’s largest event for computer and video games and Europe’s most important business platform for the games industry. It serves as a central arena for exchange between developers, publishers, policymakers, and the wider public, making it far more than a trade show.
For the Danish games industry, having a strong delegation present at gamescom is essential: it underlines Denmark as a serious player on the international stage, opens doors to production partnerships, publishing deals, and investment conversations that simply wouldn’t happen anywhere else, and it ensures that Danish studios and talent remain visible and competitive in an increasingly crowded global market.
COLOGNE – AUGUST 26-30TH – 2026
Providing ambitious Danish studios a platform to connect with the world.
The delegation sends a clear signal to the international industry that Denmark punches well above its weight as a small but creative gaming nation, presenting a united front that no individual studio could achieve on its own.
Gamescom is far more than a showcase for the latest games. It is the beating heart of the global games industry. Each year, over 350,000 visitors from more than 120 countries descend on Cologne, alongside more than 1,500 exhibitors spanning 233,000 square meters, making it the world’s single most important meeting point for publishers, developers, investors, and platform holders. Deals are struck, partnerships are formed, and publishing contracts are signed in the corridors and meeting rooms that run alongside the showfloor.
But the significance of gamescom extends well beyond business: the event has become a key arena for policymakers too, with the European Commission using gamescom to engage directly with the industry, launching EU-wide studies on the economic, cultural, and social impact of games, and curating dialogue with member states to identify common priorities for the sector. With over 3 billion players worldwide and expected global revenues surpassing $189 billion, the games industry is one of the most dynamic creative economies in the world, and gamescom is where you can get involved with it.
